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Meet Element 13

We started Element 13 because our team saw opportunities in the market that would enable us to provide unequaled value. Our engineering design process has been automated and streamlined to deliver customized, unique designs for our clients in a matter of days, not weeks. We developed partnerships with extruders and fabricators that enable us to accelerate a product’s speed to market, resulting in unbeatable lead times on material delivery. Lastly, the founders are a diverse group of people with a wide range of experience – experience that motivated us to address the inefficiencies to which this industry is accustomed. We operate differently. We exceed our client’s expectations in every regard, and we approach every challenge as an opportunity to prove that to you. 


Krystal Holifield-Potts

Krystal is a native Houstonian and is one of the founders of Element 13. She is an experienced and poised leader who has worked at all levels of several best-in-class organizations and possesses an extensive background in effecting transformational change. Krystal has over 24 years of experience in engineering, operations, and construction management. She began her career at Walter P. Moore in structural forensics; midway through her career, she transitioned to offshore construction with Heerema Marine Contractors focusing on the transport and installation of offshore structures. Krystal earned her B.S. in Civil Engineering with an emphasis on Structural Engineering from The University of Houston.


Vice President, Business Development

Chris Greathouse

Chris is one of the founders of Element 13 and has over 35 years of experience in engineering, operations, sales, leadership, and management positions. He has held various sales leadership positions in the Tank and Oil & Gas industry and has previous experience in the Defense and Commercial Electronics industries with companies like Texas Instruments and Hewlett Packard. His experience leading teams to build successful growth has been integral to his success in the industry. Chris earned his B.S. in Industrial Engineering from Texas State University.

Vice President, Operations

Kelsey Kirschmann

Kelsey is one of the founders of Element 13. She is passionate about optimizing resources (people, time, and money) to develop tailored solutions that provide value to her clients. Kelsey has over 12 years of experience in project and operations management, concentrating on total asset reliability, corporate innovation, and team leadership. She has supported accounts, departments, and PMs in the execution of multi-year domestic and international projects: facility-wide reliability implementation, integrated inspection and maintenance planning, ERP implementations, and major asset construction. More recently she focused on corporate turnaround. Kelsey advocates growth and continuous improvement always – for herself, her clients, and every person she serves.

Director of Sales

Jake Coward

Jake is one of the founding members of Element 13. He has held numerous roles within the tank industry and brings a wealth of knowledge to a diverse set of challenges. Jake began his career in the Tank Industry focusing on innovative estimating techniques and client-focused project management. Jake later pivoted to Sales, leading improved agent management and division turnaround to triple sales within six months. His proficiency in developing specialized CRM and ERP add-ons improves client experiences and streamlines operational efficiency. Jake earned his B.S. in Mechanical Engineering along with a Minor in Mathematics from Baylor University.

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