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Meet Element 13

We started Element 13 because we saw opportunities in the market that would enable us to provide unequaled value. Our engineering design process has been automated and streamlined to deliver customized, unique designs for our clients in a matter of days, not weeks. We have developed partnerships with extruders and fabricators that enable us to accelerate a product’s speed to market, resulting in unbeatable lead times on material delivery. Our team is a diverse group of people with a wide range of experience – experience that motivated us to address the inefficiencies to which this industry is accustomed. We operate differently. We exceed our client’s expectations in every regard, and we approach every challenge as an opportunity to prove that to you. 


Krystal Holifield-Potts

Krystal is a native Houstonian and is one of the founders of Element 13. She is an experienced and poised leader who has worked at all levels of several best-in-class organizations and possesses an extensive background in effecting transformational change. Krystal has over 24 years of experience in engineering, operations, and construction management. She began her career at Walter P. Moore in structural forensics; midway through her career, she transitioned to offshore construction with Heerema Marine Contractors focusing on the transport and installation of offshore structures. Krystal earned her B.S. in Civil Engineering with an emphasis on Structural Engineering from The University of Houston.


Chief Commercial Officer

Chris Greathouse

Chris is one of the founders of Element 13 and has over 35 years of experience in engineering, operations, sales, leadership, and management positions. He has held various sales leadership positions in the Tank and Oil & Gas industry and has previous experience in the Defense and Commercial Electronics industries with companies like Texas Instruments and Hewlett Packard. His experience leading teams to build successful growth has been integral to his success in the industry. Chris earned his B.S. in Industrial Engineering from Texas State University.

Chief Operating Officer

Kyle Johnston

Kyle has over 18 years of experience in the above-ground storage tank industry, with previous roles in project management, sales, product management and operational leadership. He has demonstrated repeated successes in executing complex projects, new product development, optimizing existing products, project management software implementations, and managing multiple business units. Kyle earned a B.S. in Industrial Distribution from Texas A&M University, a M.S. in Finance from Tulane University, and a Master of Business Administration from Tulane University.

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